How to Optimize Your Business Facebook Page for Success
Every business, especially small and medium size businesses should
have a fully functional Facebook page. However having a page is not just a
simple as it seems every Facebook Page needs to be optimized for success
especially when looking to undergo serious Facebook Marketing. The steps to optimizing your Facebook page
are as follows:
·
Understand
the difference between your Profile and your Page- Your profile is your personal
space on Facebook where you add your friends and you can interact with them,
you can only have 5000 friends. A Page on the other hand is where people can
click like and become fans of your business and there are no limits to these,
you must have a page to run Facebook ads, you can’t run ads on a Profile Page
·
Link your
Facebook page and your Facebook Profile- In the about section of your
Profile, you can select places you have worked. You can click edit your work
and you’re able to add your work, in places, you select your Facebook Business
page and enter your position. When someone goes on your page and they hover
over your work, they can be taken to your Facebook Business page.
·
Have a Well-designed
Cover Photo- Every business should have a cover photo and use your cover
photo to tell others who you are and what you’re about. You can show sample of your products or even
promotions you are running at the time. The ideal specs for your cover photo should
be 851*315 pixels. Your profile photo will cover a part of your cover photo,
the lower left corner so this part needs to be kept clear to avoid covering any
information.
·
Name your
Page- This is important, your Page name should be your business name, not
your personal name and this should tell your clients and potential clients who
you are.
·
Enter
information in about section- Your about section has different categories,
and you need to full out these categories. The about section is indexed by Google so you
will want to use Keywords in here. You
can add certain links to different pages and websites you have in this about
section as well. However you need to spend enough time and flesh out your about
section.
·
Ensure
your Private Messaging added- This will allow people to contact you, if you
have messaging turned off, then go to settings and general, click messages edit
and then click turn on. You need to ensure that you constantly check this
section.
Once you have your page optimized
then you are ready to start generating traffic to it, also with a highly optimized page then you can now start engaging in Facebook Marketing.